Privacy Policy

Effective: June 25, 2026  |  Last updated: June 25, 2026

In short

The plain-language summary. The full policy below explains everything in detail.

• What we collect — Your contact information when you provide it, plus information about how you use this website (cookies and analytics).
• What we use it for — To respond to your questions about our communities, send you information you’ve asked for, and improve the site. With your permission, we may also show you ads for the communities you looked at on other websites you visit later (such as Facebook, Instagram, or Google) — those “ads that follow you around the internet” come from this.
• What we don’t do — We don’t sell your information. We don’t share it for someone else’s marketing.
• Your choices — You can ask to see, correct, or delete your information at any time. You can also adjust your cookie preferences using the banner on this site or the Cookie Settings link in the footer.

Cardel Homes operates in Alberta, Ontario, Colorado, and Florida. Different parts of this policy apply depending on where you live; see Your rights — and how to exercise them below for the specific rights granted by U.S. state laws, and Our privacy principles for our commitments under Canadian law.

Who we are and what this policy covers

Cardel Custom Homes (including Cardel Construction Ltd., Cardel Developments Ltd., Panamount Place Ltd., Cardel Resorts Inc., and Cardel Master Builder Inc., together referred to in this policy as “Cardel,” “we,” “us,” or “our”) respects your privacy. This policy explains what personal information we collect through our website and our sales process, why we collect it, how we use and protect it, and what choices and rights you have.

This Privacy Policy applies to all of Cardel’s activities governed by Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation — including Alberta’s Personal Information Protection Act (PIPA) — as well as U.S. state privacy laws that apply to residents of California, Colorado, Florida, and other states with comprehensive privacy legislation.

It does not cover personal information we collect from our employees, which is governed by a separate Employee Privacy Policy. It also does not cover aggregated data (data from which the identity of an individual cannot be determined); we may use aggregated data however we choose.

What information do we collect, and how?

We collect personal information from you in two main ways: when you give it to us directly (for example, by filling in a form on our website or speaking with a sales associate), and through your interaction with our website (cookies and similar technologies, which are described in detail below).

Information you give us

When you ask us to send you information about a community, register for an event, or begin discussions about purchasing a home, we may collect:

• Your name, email address, phone number, and postal code or city of residence;
• The community or home type you are interested in;
• The information you choose to share in survey questions, design preferences, or messages to us;
• Information about your timing (for example, when you hope to move) and household needs (for example, family size or accessibility considerations) where you provide it.

Once you become a customer, we collect additional information necessary to design, build, and deliver your home — for example, your purchase agreement, deposit and payment details, mortgage status, and warranty contacts. Some of this information is required for legal, tax, or contractual reasons; we will tell you at the time of collection whether a particular piece of information is required.

Information we collect automatically

When you visit our website, we automatically collect information about your visit, including the pages you view, the device and browser you use, your approximate location based on your IP address, and how you arrived at our site (for example, from a Google search or a Facebook ad). The detail of this collection is described under “How do we use cookies and tracking technologies?” below.

How do we use cookies and tracking technologies?

We use cookies, pixels (also called web beacons), and similar tracking technologies on this site. Some of them are required for the site to work — for example, the small file that remembers your cookie preferences. Others, such as the analytics and advertising cookies described below, only run when you have given us consent through the cookie banner.

We organize the cookies and tracking technologies on this website into four groups, the same four groups shown on the consent banner you saw on your first visit:

• Strictly necessary — required for basic site operation (cookie preferences, session state, fraud prevention). These cannot be disabled.
• Functional — enhanced features and personalization (remembering your selected region, pre-filling forms).
• Analytics — helps us understand how visitors use the site (most-viewed pages, navigation patterns, errors).
• Advertising — used to deliver advertising relevant to your interests, on this site and on third-party sites where we advertise, and to measure how those ads perform.

The principal cookies and tracking technologies presently active on this site are:

Web beacons (also known as pixels) are small electronic markers embedded in a page or email which let us and our service providers determine whether a page has been viewed or an email has been opened. We use pixels from Meta (Facebook), Google, Basis Technologies, and other advertising partners to measure advertising performance and to support remarketing.

We implement Google Consent Mode v2. This means that even when consent has not been provided, Google products may transmit limited measurement information using cookieless techniques. No personally identifiable information is transmitted by these cookieless beacons.

Cookie consent and withdrawal

When you first visit this website, you are presented with a cookie consent banner. The banner allows you to:

• Accept all cookies (including Functional, Analytics, and Advertising categories);
• Reject all non-essential cookies (only Strictly Necessary cookies will be loaded);
• Customize your preferences by category.

Your selection is stored in a cookie named cardel_cookie_consent and is honoured on your subsequent visits. You may withdraw or change your consent at any time by:

• Using the Cookie Settings link in the website footer (where available);
• Clearing your browser’s cookies for cardelhomes.com, which will trigger the consent banner on your next visit;
• Using your browser’s settings to refuse cookies from cardelhomes.com.

Withdrawing consent does not affect the lawfulness of any processing that occurred before the withdrawal.

Email and text-message communications

Where we send commercial electronic messages (such as promotional emails, newsletters, or text messages), we obtain your express consent before doing so, in accordance with Canada’s Anti-Spam Legislation (CASL) and equivalent U.S. requirements. Every commercial message we send identifies Cardel as the sender, includes current contact information, and provides a clear unsubscribe mechanism.

To unsubscribe from email, click the unsubscribe link in any message we send. To opt out of text messages, reply STOP to any message.

Who do we share information with?

We use technologies provided by third-party service providers to operate, measure, optimize, and advertise this website. The principal categories and providers are listed below. Each provider operates as a data processor on our behalf, under contractual arrangements that restrict their use of the information to providing services to us.

Analytics and measurement

• Google LLC (Google Analytics 4 and Google Tag Manager) — collects information about how visitors interact with the website: pages visited, time on site, traffic sources, device characteristics, and approximate geographic location from IP address.
• Salesforce, Inc. (Pardot) — visitor recognition and lead attribution; links anonymous browsing activity to a known prospect once that individual submits a form.
• Ahrefs Pte. Ltd. (Ahrefs Web Analytics) — privacy-focused analytics for search-performance and engagement; uses no cookies but transmits page URL, referrer, and a daily-rotating session identifier.

Advertising and remarketing

• Meta Platforms, Inc. (Meta Pixel and Meta Conversions) — measures Facebook and Instagram advertising and supports remarketing audiences. Active on our Alberta, Ontario, and Colorado regional pages.
• Google LLC (Google Ads conversion tracking) — measures Google search and display advertising and supports remarketing.
• Basis Technologies, Inc. (Basis Universal Pixel, formerly Centro) — programmatic display, video, and audio advertising attribution. Active on our Alberta regional pages.
• CHEQ AI Technologies Ltd. (ClickCease) — click-fraud detection on advertising clicks.
• WhatConverts, LLC — trackable phone numbers and call metadata (duration, source, geographic origin).

Lead capture and customer engagement

• Salesforce, Inc. (Pardot forms) — lead-capture forms hosted by Salesforce in cross-origin iframes. Information you submit through these forms is transmitted directly to Salesforce Pardot for storage and processing on our behalf.
• Ownly Software Corp. (Metro One reservation experience) — interactive home-buyer experience features on the Metro One community page only.
• Olark Corp. (Olark live chat) — provides live-chat functionality for visitors to communicate with our sales team on selected Alberta and Florida community pages. Collects chat messages, approximate location (from IP address), pages viewed during the session, and any information you choose to share in the chat.

Each provider above is engaged under a written contract that includes data-protection obligations. We do not authorize these providers to use information collected on the website for their own purposes.

Referrals to mortgage, title, and other professional services

When we refer a customer or prospective customer to an external mortgage lender, title insurer, home warranty provider, or other professional service provider, that provider is an independent controller of any personal information you submit to them, governed by their own privacy policy. We will identify the provider and direct you to their privacy policy at the point of referral.

Service providers in the building process

To design, build, and deliver your home, we share necessary personal information with our trades, sub-contractors, design centres, and warranty administrators. These parties receive only the information they need to do their job, and they are required to protect it consistent with this policy.

A note on session-replay tools

We do not use session-replay tools (technologies that record a video-style playback of how visitors interact with our website). If we choose to introduce a session-replay tool in the future, this Privacy Policy will be updated before any session recording begins.

Our promise: We do not sell your personal information, and we do not share it for cross-context behavioural advertising. We do not authorize our service providers to use the information we share with them for their own marketing.

Profiling

We use remarketing audiences provided by Google and Meta to display advertising to website visitors who have shown interest in our communities. The audiences are constructed from website-activity signals (pages viewed, regions of interest) and do not, by themselves, produce a decision that has a legal or similarly significant effect.

We do not conduct automated decision-making in connection with home sales, mortgage qualification, or warranty determinations. Where one of our sales associates refers you to a mortgage lender, that lender’s qualification process is governed by the lender’s own privacy policy.

Visitors from outside North America

Our website operates primarily in Canada and the United States. Personal information collected through this website is transmitted to, processed in, and stored in Canada and the United States. Some of our service providers (for example, certain analytics and email-delivery providers) may process data in Singapore, the United Kingdom, or the European Economic Area under contractual safeguards equivalent to applicable Canadian and U.S. standards.

If you access the website from outside these jurisdictions, you should be aware that your personal information will be transferred across international borders to facilities that operate under privacy laws which may differ from the laws of your home jurisdiction.

We do not actively market our services to residents of the European Union, the United Kingdom, or other jurisdictions where the General Data Protection Regulation (GDPR) or equivalent legislation applies. Where we become aware that a visitor is subject to such legislation, we will respect the rights granted to that visitor by their applicable law, including rights of access, rectification, erasure, restriction, portability, and objection. You may contact our Privacy Officer to exercise these rights.

Children

Our website is intended for adults considering a home purchase. We do not knowingly collect personal information from children under the age of 13 (United States) or under 16 (where applicable). If you are a parent or guardian and you believe your child has provided personal information to us, please contact our Privacy Officer and we will delete the information.

Links to other websites

Our website may link to other websites that we do not operate (for example, social media platforms, mortgage partner sites, government resources, and community amenity sites). Once you click through to one of those sites, this Privacy Policy no longer applies; that site’s privacy policy applies instead. We encourage you to review the privacy practices of any site you visit through one of our links.

How do we use your information?

We use the personal information you provide to:

• Respond to your questions and requests, including providing information about our communities and homes;
• Manage our relationship with you as a customer or prospective customer, throughout the design, build, closing, and warranty stages of your home purchase;
• Provide information and make plans for the construction of your home;
• Inform you of new products, communities, events, and offerings (with your consent where required by law);
• Conduct customer satisfaction surveys and improve our products and services;
• With your written consent, feature your testimonial (quote, photo, or video) in our marketing materials, including our website, social media, and printed brochures;
• Share or republish reviews and social media posts you have made publicly about Cardel — for example, a Google Review or an Instagram post tagging us — in our marketing (see “Public reviews and social media posts” below for how to ask us to remove your post);
• Operate, measure, and improve our website and advertising, as described above under “How do we use cookies and tracking technologies?”;
• Meet our legal, tax, accounting, and contractual obligations;
• Detect and prevent fraud and protect the rights, privacy, safety, or property of any person.

We will not use your personal information for purposes other than those described in this policy without first obtaining your consent, unless required or permitted by law.

Public reviews and social media posts

When you post a review of Cardel publicly — for example, a Google Review, a Facebook recommendation, or a social media post tagging us — we may quote, share, or republish that post in our marketing (including on our website, in printed brochures, in advertising, or on our own social media accounts). We do this on the basis that the post was made publicly and that public posts are intended to be seen and shared.

When we use a public review or post:

• We identify you only by the name or handle you used in the original post — we don’t add personal information you didn’t already share publicly;
• We don’t change the substance of what you said, beyond minor formatting (such as trimming for length or correcting an obvious typo);
• We don’t use your post in a way that suggests you endorse a product, community, or feature you didn’t actually mention;
• We don’t pay you for the post.

If you would like us to stop using your specific public review or post in our marketing, contact our Privacy Officer with a link to the post. We will remove it from our marketing materials within a reasonable time and will not use it again.

When we may share without consent

There are limited circumstances where we may need to use or share personal information without your consent. These circumstances include:

• Where required or permitted by law, or by order of a court or government authority;
• Where we believe, on reasonable grounds, that it is necessary to protect the rights, privacy, safety, or property of an identifiable person or group;
• Where it is necessary to establish or collect amounts owing to us;
• Where it is necessary for us to pursue available legal remedies or limit damages we may sustain;
• Where the information is publicly available.

Where required or permitted to share information without consent, we will not share more than is necessary.

In the event of a business transaction

If Cardel sells, merges, or transfers all or part of its business, your personal information may be transferred to the acquiring company as part of that transaction. We will only do this under an agreement that restricts the acquiring company’s use of your information to the purposes related to the transaction, and we will give you notice of the transfer where required by law.

How do we protect your information?

When you submit personal information through this website, we use Transport Layer Security (TLS) — the modern successor to Secure Sockets Layer (SSL) — to encrypt the information in transit between your browser and our servers and the servers of our authorized service providers. We review our TLS configuration periodically and apply industry-recognized practices for cipher selection, certificate management, and protocol version.

We protect your information using a layered set of safeguards:

• Access is limited to employees and authorized service providers who need it for their job;
• Sensitive data is encrypted in transit (TLS) and, where applicable, at rest;
• Our network is segmented so that public-facing servers do not share databases with internal systems;
• We patch and review our software on a regular schedule;
• Third-party service providers are contractually obligated to protect your information consistent with this policy;
• Employee misuse of personal information is treated as a serious offence for which disciplinary action may be taken.

No method of transmission over the Internet or method of electronic storage is completely secure. While we use commercially reasonable safeguards, we cannot guarantee absolute security. In the event of a security incident affecting personal information, we will respond in accordance with applicable breach-notification laws and the directions of the relevant privacy regulators.

A note on email

When you correspond with us by email, the message travels across the public Internet without end-to-end encryption. We do this because most of our customers and prospective customers cannot easily process encrypted email. Please use your judgment about what to send by email; if you would prefer to discuss something sensitive by phone or in person, contact your Cardel sales associate or our Privacy Officer to arrange another channel.

How long do we keep your information?

We keep your personal information for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal and tax obligations, to resolve disputes, and to enforce our contractual rights. The retention periods that apply to information collected through this website and our sales process are:

• Cookie consent records — 1 year, after which the consent banner is presented again.
• Website analytics data — up to 26 months for granular Google Analytics and Ahrefs data, after which only aggregate metrics are retained.
• Form submissions and lead records — for the duration of the active sales process, plus a retention period required by tax, accounting, and warranty obligations (typically up to 7 years following the conclusion of the customer relationship).
• Customer purchase records — for the longer of 7 years or the period required by warranty programs that apply in your region (which can be 10 years or more for major structural items).
• Email correspondence — for the duration of the active sales process, plus a retention period required to defend any potential legal claim.
• Advertising performance data — typically up to 13 months at the advertising-platform level, after which we retain only aggregate metrics.

Where we are required by law to retain information for a longer period, that longer period applies. Where personal information is no longer required for any of the above purposes and is not subject to a legal retention obligation, we will delete or anonymize it.

Your rights — and how to exercise them

Whatever province, state, or country you live in, you have the right to ask us about your personal information and have us correct mistakes. The specifics of those rights depend on the law that applies to you, and they are described below.

Rights under Canadian privacy law (PIPEDA, Alberta PIPA)

You have the right to:

• Know what personal information we hold about you and how we are using it;
• Access a copy of your personal information;
• Correct personal information that is inaccurate, incomplete, or out of date;
• Withdraw your consent to a particular use of your information, subject to legal or contractual restrictions and reasonable notice;
• Make a complaint about how we handle your personal information.

We will respond to a request under Canadian privacy law within 30 days, with a possible 30-day extension where the request is complex or involves a large volume of records. We may need to verify your identity before responding.

There are limited circumstances where we may decline to give you access to information — for example, if doing so would reveal personal information about another person, if it is subject to solicitor-client privilege, or if it would harm our competitive position. We will tell you why if we decline a request.

Your U.S. state privacy rights

Cardel does not sell your personal information, and we do not share it for cross-context behavioural advertising. The rights described below are available to you even though we do not engage in those practices.

Where you live affects what specific rights you have. We describe below the rights of residents of California, Colorado, and Florida. Residents of other U.S. states with comprehensive privacy laws (Virginia, Connecticut, Utah, Texas, Oregon, Montana, and others) have rights that closely mirror these.

California (CCPA, as amended by the CPRA)

California residents have the right to:

• Know what categories and specific pieces of personal information we have collected;
• Request deletion of their personal information, subject to legal exceptions;
• Request correction of inaccurate personal information;
• Opt out of the “sale” or “sharing” of personal information for cross-context behavioural advertising;
• Limit the use of sensitive personal information;
• Non-discrimination for exercising any of the above rights.

To the extent that the use of advertising cookies described above constitutes “sharing” under California law, you may opt out by rejecting the Advertising category in the cookie consent banner, or by using the Network Advertising Initiative opt-out platform at networkadvertising.org/choices.

Colorado (Colorado Privacy Act)

Colorado residents have the right to:

• Confirm whether we are processing their personal data and access that data;
• Correct inaccurate personal data;
• Delete personal data;
• Obtain a portable copy of their personal data;
• Opt out of targeted advertising, sale, and profiling;
• Appeal our decision regarding any of the above requests.

Florida (Florida Digital Bill of Rights)

Florida residents have the right to:

• Confirm whether we are processing their personal data;
• Access, correct, delete, and obtain a portable copy of their personal data;
• Opt out of targeted advertising, sale, and profiling.

Virginia, Connecticut, Utah, and other states

Residents of states with comprehensive privacy legislation — including Virginia’s VCDPA, Connecticut’s CTDPA, Utah’s UCPA, and others enacted after this Privacy Policy’s last revision — have rights substantially similar to those described above for California, Colorado, and Florida.

Sensitive personal information

We do not collect, use, or disclose sensitive personal information as defined under California or Colorado law (for example, precise geolocation, government identifiers, racial or ethnic origin, religious beliefs, or biometric data) for purposes that would trigger the right to limit use of such information. The IP-derived approximate location used for regional content selection is not “precise geolocation” within the meaning of those laws.

Opt-out preference signals

Some browsers and browser extensions support opt-out preference signals such as the Global Privacy Control (GPC). We are currently evaluating support for these signals; once implemented, this Privacy Policy will be updated to describe how we honour them. In the meantime, you may exercise your opt-out rights by adjusting your selections in the cookie consent banner or by contacting our Privacy Officer.

How to exercise your rights

To exercise any of the rights described above, contact our Privacy Officer using the information at the end of this policy. We will respond within the timeframe required by applicable law:

• For requests under Canadian privacy law, within 30 days, with a possible 30-day extension;
• For requests under U.S. state privacy law, within the timeframe required by your state’s law (typically 45 days, with a possible 45-day extension).

We may need to verify your identity before responding to your request, in order to protect your information from unauthorized access. If we deny your request in whole or in part, you may have the right to appeal that decision; please direct appeals to the Privacy Officer.

The Privacy Officer is a designated Cardel employee, not an automated mailbox. When you contact us with a request under this Privacy Policy, your message is read and responded to by a person.

Our privacy principles

These are the commitments that govern everything else in this policy. They guide everything we do, and we continue to update how we apply them as technology and the law evolve.

1. We are accountable for the personal information under our control.
2. We tell you the purpose of collecting your personal information at or before the time we collect it.
3. We obtain your consent to collect, use, or share your personal information, except where the law allows or requires otherwise.
4. We limit what we collect to what is reasonably needed for the purposes we have identified, and we collect it by fair and lawful means.
5. We use and share your information only for the purposes for which it was collected, unless you consent to another use, or the law allows or requires it.
6. We keep your information only as long as it is needed for the purposes we collected it for, or as required by law.
7. We work to keep the personal information we hold accurate, complete, and current as needed.
8. We protect your information using safeguards appropriate to its sensitivity.
9. We make our privacy practices available to you through this policy and through our Privacy Officer.
10. On written request, we will tell you whether we hold personal information about you and give you access to it, subject to the limited exceptions described under “Your rights.”

Decision test for new tools

When we evaluate a new tool, partner, or technique for our website, we ask one question first: does it compromise our customers’ privacy? If the answer is yes, we don’t use it. The named tools and partners listed in “Who do we share information with?” were each evaluated against this test before being added to the website.

How will we tell you if this policy changes?

This Privacy Policy was originally effective January 1, 2004. The most recent material revision was made on June 25, 2026. Notable revisions include:

• June 25, 2026 — added named cookie inventory; expanded list of third-party processors; added state privacy rights for Colorado and Florida; added profiling, children, and CASL/SMS disclosures; clarified consent and withdrawal procedures; updated security terminology from SSL to TLS; rewrote in plain language.
• January 1, 2020 — added information for California residents (CCPA).
• July 1, 2004 — original Customer Privacy Policy effective date.

We may revise this Privacy Policy from time to time as our practices, the technologies we use, or the legal landscape change. Where a revision is material, we will post the updated Privacy Policy to this website at least ten days before the changes take effect and may also notify customers and prospective customers by email or other appropriate means. The “last updated” date at the top of this policy will be revised whenever the Privacy Policy is changed.

Legal terms and conditions

This website and its content are the property of Cardel and our licensors and are protected by copyright, trademark, and other intellectual-property laws. You may view and download content from this site for your personal, non-commercial use, but you may not republish, redistribute, or commercially exploit any content without our prior written permission.

We provide this website “as is.” We do not guarantee that the website will be available without interruption or that the information on it is accurate at every moment, and we are not responsible for any loss or damage arising from your use of the website or your reliance on its content. Pricing, features, availability, and other details about our communities and homes change frequently and the information on this site is for general guidance only; the terms of any home purchase are governed by your written purchase agreement, not by this website.

This Privacy Policy is governed by the laws of the Province of Alberta and the federal laws of Canada applicable in that province, except where U.S. state privacy law gives you specific rights as described above. Any dispute arising under this Privacy Policy will be brought in a court of competent jurisdiction in Alberta unless applicable law requires otherwise.

Contact us

If you have a question, request, or complaint about this Privacy Policy or about how we handle your personal information, please contact our Privacy Officer.

For U.S. residents

If you are a resident of Colorado, Florida, California, or another U.S. jurisdiction exercising rights under state privacy law, please direct your request to the email address above and indicate your state of residence in the subject line. We will respond within the timeframe required by your state’s privacy law.

If you are not satisfied with our response

If you have a complaint about how this Privacy Policy is being administered by our Privacy Officer, you may raise the matter with a Cardel executive at the address above. You also have the right to complain to the federal or provincial privacy regulator that applies to you (in Canada, the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner; in the U.S., your state attorney general or designated state privacy regulator).