The career you want

As one of Calgary’s top homebuilders, Cardel is always on the lookout for talent that’s a cut above. Whether you’re a standout student, or a seasoned pro in your field, you could be on track for a fulfilling career with Cardel. Teamwork, innovation, long-term employment and work-life balance are just a few hallmarks of working at Cardel. To learn more about our culture, we encourage you to like us on Facebook and follow us on Linkedin . Accessibility accommodations are available to job applicants upon request.

Cardel is a group of companies with offices in Colorado, Florida, Alberta and Ontario. We offer beautifully designed communities and exceptionally well-built homes for every stage in life from condominiums and townhomes to starter homes and move-up products. In Calgary, Cardel is proud to build in Shawnee Park, Walden, Cornerbrook and Savanna, with upcoming projects in Silverton (in Silverado) and Alpine Park.

To submit a résumé for a position not listed please email .

Current Career Opportunities

Salesforce Pardot Marketing Automation Lead
Posted: February 25, 2021

Cardel is a group of companies with offices in Alberta, Ontario, Colorado and Florida. We offer beautifully-designed communities and exceptionally well-built homes for every stage in life, from condominiums and townhomes to starter homes, move-up products and estates.

Located at any one of our four regional offices, as the Salesforce Pardot Marketing Automation Lead, you will be responsible for delivering high-value marketing solutions based on the analysis of behavioral and profile data while facilitating the adoption of best practices. You will work closely with the regional sales and marketing teams, new home sales consultants, corporate marketing and IT. Some travel may be required, but you should also have the aptitude to train and work with others remotely via technology.

Responsibilities will include:

  • Creating a standard of excellence (best practices) in email and marketing automation.
  • Implementing and supporting front-end technology questions regarding HTML emails, landing pages, etc., from templates while incorporating industry best practices.
  • Managing data, including segmentation and reporting, testing, cleaning and optimization.
  • Developing and executing testing and optimization strategies to improve email metrics.
  • Assisting with contact strategies to deepen the customer relationship and increase sales opportunities and then executing on these campaigns.
  • Assisting with regional and community-level customer experience strategy.
  • Assisting in the creation of marketing campaigns.
  • Training Salesforce users.
  • Recommending appropriate digital technology to support our needs end-to-end, including hosting and integration with existing technologies (CRM, marketing automation, analytics, etc.).
  • Managing the delivery of custom solutions, interfaces, and integrations.
  • Evaluating requirements and providing solutions for activating and optimizing marketing technologies and E-commerce solutions.
  • Supporting business and technology teams to define, design, architect, implement and operate web platforms and capabilities.
  • Understanding all facets of the various platforms for B2C, such as the creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization, and creation of ROI reporting and key metrics.

You will bring to this position advanced knowledge of Pardot (Sales Cloud knowledge is a huge plus), as well as 2+ years of lead management, marketing automation and analysis experience. A BS or BA in Marketing, Computer Science, IS or another related science is considered an asset.

Our values and policies promote teamwork, innovation, long-term employment and work-life balance. To learn more about our culture, we encourage you to like us on Facebook and follow us on LinkedIn. Accessibility accommodations for job applicants are available on request.

To apply for this position, resumes should be sent to Please quote job #CH-PARDOT-2021 in the subject line.

Apply Here!
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